Retail Market Week 12
/QUICKLINKS
BANANA OVERVIEW
SUPPLY UPDATE
The national banana cut last week was fairly stable with just under 361,000 cartons harvested. National production is expected to be within the range of 360-370K cartons next week. The weather in the past week has been milder with minimum temperatures ranging 18.0 - 24.3C and maximum day temps of 28.9 to 34.1C. Minimal rain in the last week though more is forecast late in the week particularly for the Innisfail and Tully regions.
Quality on shelf this week was again quite disappointing with dull, grey/bronzed fruit with various skin markings being a common finding particularly in Coles and Aldi stores - this is most likely as a result of recent weather conditions. Pleased to say however that there is less visible bat/bird marked fruit being seen on retail shelves.
Retail ticket pricing in Queensland for cavendish varied between the major supermarkets with Aldi offering fruit at $3.29/kg; Woolworths at $3.30 to $3.90/kg and Coles offering fruit at $3.50 to $3.90/kg dependent upon the store locality. As already stated, quality varied greatly with a number of lines having visible skin marking including neck damage, sap staining, rust thrip damage and rub marking.
BANANA SNAPSHOT
Left to Right: Woolworths, Aldi and Coles Cavendish Displays
AVOCADO OVERVIEW
SUPPLY UPDATE
North Qld maintains the lead in production with their Shepard season accounting for 82% of the total production of some 278,000 last week; followed by Central Qld with 17%; with the remaining 1% coming from Central NSW. Pricing has continued its downward trend as volumes increase in the market place. Australian Shepard main sales for premium are in the range of $20 -$30/tray, odd $32/tray around. Pricing for class one fruit (main sales) is ranging $16 --$20 per tray; whilst the bulk market has been experiencing prices for premium in the range of $40 --$45/ctn and for class one and 2nd bulks $10 --$30/ctn.
North Qld Shepard avocados are forecast to be lighter next week with Easter late in the week with around 230,000 to 240,000 trays expected from the region. The forecast for the next two week period shows the tray volume starting to decline slightly with harvests within the range of 210,000 to 220,00 per week. Presentation in stores this week was again generally good with fruit having good shape and glossy skins.
Prepack formulations offer a great opportunity for both the retailer and the customer alike - offering real value and an opportunity to move greater volumes in a single purchase. All major supermarkets now have their 5 or 6 piece prepacks as well as their value 1kg nets filled with shepards.
In terms of Shepard retail pricing in Qld shelf prices were as follows: Aldi Qld price was a competitive $1.99 per piece; Woolworths Qld had prominently positioned instore displays of Shepards ticketed at $2.20 ea whilst Coles in Qld had Shepards $2.00 each. Coles ran a late week special, running Friday to Monday with 3 for $5.00 in Qld and NSW stores to stimulate demand.
The humble Shepard has been copping some slack in the media this week, first there was an article in “Delicious” magazine that reported a few incorrect facts about the Shepard and then Brisbane radio station B105’s breakfast crew painted an unflattering picture of the qualities and flavour of the Shepard. Not happy with this, Rock Ridge sprang into action alerting Avocados Australia so that as an industry these two media outlets could be approached and the facts put straight and we also delivered a tray of beautiful Shepards to the radio station which gained an on-air apology from the team and a declaration about how good the Shepard avocado really is!
AVOCADO SNAPSHOT
Left to Right: Woolworths Shepards, Aldi Shepards and Coles Shepards Avocados
STOCK IN STORES
QUICKLINKS
BANANAS AT ALDI
ALDI MT OMMANEY
Cavendish Bananas were priced at $3.29/kg - a degree of minor skin marking as well as at least one-third of the fruit spotting as well as multiple dull clusters.
At least half the display of fruit was backward in colour development and ripeness.
Lady Fingers were priced at $5.99/kg and Lil Snackers packs were priced at $2.99/ 750g pack.
ALDI INDOOROOPILLY
Cavendish bananas at $3.29/kg - mixed condition with some clusters very dull, greying in colour, with neck injuries and skin marking prevalent.
ALDI FAIRFIELD
Had Cavendish bananas at $3.29/kg, 50-70% of fruit was quite backward; sizing of fruit varied greatly, again somewhat of a dull appearance with minor skin marking.
Lady Fingers were priced at $5.99/kg and Lil’ Snackers packs at $2.99/ 750g pack.
BANANAS AT COLES
COLES MT OMMANNEY
Cavendish bananas were displayed at $3.50/kg, Lady Fingers at $7.90/kg and kids packs at $3.50/kg
All varieties had a presence of backward fruit and minor skin marking.
COLES INDOOROOPILLY
Cavendish bananas priced at $3.90/kg, marked fruit on display also having a dull/grey appearance, some clusters with wounds.
Kids banded clusters were priced at $3.90/kg
Lady Fingers - priced at $7.90/kg
COLES FAIRFIELD
Cavendish priced at $3.50/kg - a few clusters questionable being very dull or quite visibly marked.
This Coles store also had kids clusters priced at $3.50/kg and Lady Fingers at $7.90/kg - again some fruit very dull clusters and backward kids clusters.
BANANAS AT WOOLWORTHS
WOOLWORTHS MT OMMANNEY
Cavendish bananas priced at $3.30/kg. Good colour and generally good bloom (odd cluster will dull bloom), light skin marking.
Lady Fingers at $7.90/kg with good colour, Little Sana banded packs were priced at $3.30, red tips at $4.50/kg and organic variety at $4.90/kg, all fruit with minimal marking
WOOLWORTHS INDOOROOPILLY
Cavendish bananas at $3.30/kg - odd cluster with light bat marking
Ladyfingers at $7.50/kg - fairly clean fruit
Kids packs at $3.30, red tips at $4.50 and organic variety at $4.90
WOOLWORTHS MOOROOKA
Cavendish were priced at $3.90/kg, some with marking
Red tips were at $4.50, Lady Fingers at $7.90 half of the display was slightly backward but fruit appearance was generally clean (odd cluster with rust thrip marking) and kids packs at $3.90
Organic variety were also on display at this store for $4.90
AVOCADOS AT ALDI
ALDI MT OMMANNEY
Shepard Avos count 25’s from Howe Farming and Freshmax, stock presented in tray priced at $1.99
6 piece packs of Shepards were priced at $7.99
Fruit had slight marking but in general was well presented
ALDI INDOOROOPILLY
Shepard Avos supplied by Freshmax - Ferraro Farming packed 11th March = 13 days old; priced at $1.99 ea
6 piece packs priced at $7.99ea
Good quality of all stock at this store
ALDI FAIRFIELD
Freshmax supplied, Grower Ferraro Farming - Count 25, packed on the 10th of March, making them 13 days old priced at $1.99ea
Shepard 6 packs priced at $7.99
AVOCADOS AT COLES
COLES MT OMMANNEY
Shepards selling singularly for $2.00ea, quality of these were good. Displayed on table top display just inside entry and also on shelf.
1kg I’m Perfect nets selling for $6.90 ea - contain Australian Shepard avocados.
COLES INDOOROOPILLY
Loose Hass avocados selling at $2.00
5 piece nets selling for $7.90
Some significant bruising and marking in the nets
COLES FAIRFIELD
Loose Shepard Avocados for $2.00 singularly, a mix of maturity was on offer at this store. Table top display aligning store entry contained Count 25 Howe Farming fruit whilst the other display contained Rock Ridge count 28’s. Both lines of fruit presented well, couple of minor skin marks.
AVOCADOS AT WOOLWORTHS
WOOLWORTHS MT OMMANNEY
Count 20 Greenskins and Howe Farming (packed 8th March = 16 days old) avocados on display and priced at $2.20ea presented well.
5 piece Hass Nets at $7.00ea, a few packs with slight bruising
WOOLWORTHS INDOOROOPILLY
Count 20 Greenskins, Howe Farming, Mackays and Leadwood Shepard avocados presented beautifully in most trays - at $2.20ea. However fruit sitting on the bottom layer tended to be bruised or exhibiting skin rots. Fruit packed 8th to 12th March.
5 piece packs were priced at $8.00 a bag and organic packs were $12.90
This store also had Avocado squeeze tubes at $5.50
WOOLWORTHS MOOROOKA
Greenskins and Mackays Shepards selling at $2.20ea - count 20’s - fruit was mostly of good quality
5 piece packs were ticketed at $7.00 on special, 1kg Odd bunch packs were $8.00 and Organic Avo mini packs were priced at $12.90