Retail Market Week 33
/QUICKLINKS
BANANA OVERVIEW
SUPPLY UPDATE
In the past week the morning temperatures have cooled with a range of 13.3 to 19.9C across the major growing regions in North Qld; whilst day time temperatures have ranged 23 to 27C Both Innisfail and Tully have received more rain this week with a total of 106mm for Innisfail and 82mm for Tully across the week; whilst Walkamin districts received a total of 4mm/day so far this week. With the continuation of rather mild weather, there has not been a great deal of change with respect to bunch age this week - so we are still ranging 16-17 weeks on farm. Growth rates are steady, with not a great deal of change expected until the weather heats up and they day lengthens.
The national cut for last week was just shy of 502K cartons. This figure represented a decrease of 2.96% on the previous week. The national cut for this week is expected to be similar, within a range of 500-510K cartons. Our harvest team continue to be proactively cutting fruit that is slightly thinner in girth in order to prevent too much bronzing damage - we are continuing to grade out 10-15% with heavier marking.
Most lines of fruit are exhibiting small minor skin marks, some with light bat/bird marking; neck creases and a presence of sap stains. Colour was generally good. Aldi stock tended to have a higher percentage of fruit with dull bloom. Signage found on display in both Coles and Woolworths stores alerting their customers of the impact of cold winter temperatures on bananas during growth resulting in a dull bloom, yet fruit is still sweet to eat.
Retail ticket pricing in Queensland on bananas varied between the major supermarkets with Aldi offering fruit at $3.99/kg; Coles with fruit ticketed at $3.50/kg and Woolworths at $4.00/kg in the stores visited this week.
BANANA SNAPSHOT
Left to Right: Aldi; Coles and Woolworths Cavendish Displays
AVOCADO OVERVIEW
SUPPLY UPDATE
The figures released this week saw Central Qld maintaining the lead in terms of avocado production accounting for 40% of the total harvest of some 422,996 trays last week; followed by Central NSW with 15%; South Qld at 15%; WA at 14% and Tristate at 10%. The remaining 6% came from a combination of the following regions Sunshine Coast, Tamborine; Northern Rivers and North Qld. This production figure represents a 13% decrease on week prior and was 4% lower than what was forecast for this week. All major supermarkets are selling premium Hass at $0.99- $1.00 per piece, whilst independents were selling class one fruit also for $1.00/piece. It is hoped that with pricing reset at this piece rate that sales will enliven. Within the markets, avocado sales for premium trays are in the range of $12 -$22/tray depending upon size and quality of each line, the top of $22 is weakening and expected to be a top of $20/tray by next week. Pricing for class one fruit (main sales) is ranging $5 --$12 per tray; whilst the bulk market has been experiencing prices for premium in the range of $5 (2nds) --$26/ctn depending upon grade, quality and count size.
The national production of Hass this week is forecast to be in the vicinity of 420,000 - 430,000 trays and then the forecast shows a slight increase per week for the next three weeks. You will note that WA have contributed 14% of the national volume this week which equates to approximately 60,000 trays. The weather in the south west corner of WA has been better this week with isolated showers, morning temps ranging 4.2-9.9C and daytime temps of 16.4 to 23.8C. This is a welcome change to the last few weeks in preparation for the upcoming harvest.
Avocado display presentation in Qld stores this week was generally pleasing with the appearance of some new usage signage with simple ideas for customers.
Price in all three major supermarkets has dropped back to $1 a piece - so we are hoping this stimulates consumer appetites for a few extra avocados in their shopping baskets this week. In terms of Hass retail pricing in Qld shelf prices were as follows: Aldi Qld had Hass back at $0.99ea; Coles Qld had Hass ticketed at $1.00 each; and Woolworths Qld had prominently positioned instore displays of Hass also ticketed at $1.00 ea. The majority of fruit on shelves, whilst having developing skin colour was found to be just yielding to firm. Ideal really.
Prepack formulations on offer by all major supermarkets provide an opportunity to move greater volumes in a single purchase. Aldi were offering their 6 piece nets on special at $5.49 ea; Coles had their 5 piece pack at $5.00 ea and 1kg I’m Perfect packs selling at $4.00ea; whilst Woolworths had the 5 pack on offer for $5.00 and the 1kg Odd Bunch ticketed at a super $3.50/bag.
AVOCADO SNAPSHOT
Left to Right: Woolworths Hass, Aldi Hass and Coles Hass Avocados
STOCK IN STORES
QUICKLINKS
BANANAS AT ALDI
ALDI SUNNYBANK HILLS
Cavendish Bananas were priced at $3.99/kg - minor skin marking present on displayed fruit and some clusters with dull bloom.
No Lady Fingers in stock or price displayed
ALDI GARDEN CITY
Cavendish were priced at $3.99/kg with fruit being of generally good colour but a higher percentage of dull bloom.
Lady Fingers were priced at $6.99
ALDI BROWNS PLAINS
Cavendish Bananas were priced at $3.99/kg - minor skin marking present, around 50% of fruit was green - some clusters very dull in appearance. Minor marking; sap stains and a little sooty mould found.
BANANAS AT COLES
COLES SUNNYBANK HILLS
Cavendish bananas were displayed at $3.50/kg and kids packs at $3.50/kg, some clusters in semi- condition.
Lady Fingers were also available at $7.90/kg and red tips were $5.50/kg
COLES GARDEN CITY
Cavendish at this store were ticketed at $3.50/kg and kids packs were the same.
Red tips at $5.50/kg, Ladyfingers also at $5.50/kg on special
COLES BROWNS PLAINS
Cavendish bananas were displayed at $3.50/kg and kids packs at $3.50/kg
Lady Fingers were also available at $7.90/kg and Red Tips at $5.50/kg
BANANAS AT WOOLWORTHS
WOOLWORTHS SUNNYBANK HILLS
Cavendish bananas priced at $4.00/kg- fruit based on condition was being displayed in the relevant section ie EAT NOW and EAT LATER. Fruit was generally in good condition.
Lady Fingers were at $7.90/kg and Kids banded clusters ticketed at $2.50- these were quite green
WOOLWORTHS GARDEN CITY
Cavendish at this store were priced at $3.50/kg - stock was displayed in the correct sections, presented well, quite clean
Kids packs at $2.50/kg labelled as a special
Lady Fingers at $7.90/kg, Red tips at $5.00/kg and Organic variety at $5.90/kg
WOOLWORTHS BROWNS PLAINS
Cavendish at this store were priced at $4.00/kg and kids packs at $2.50
Lady Fingers at $7.90/kg, Red tips at $5.00/kg and Organic variety at $5.90/kg
All varieties in this store were of good condition
AVOCADOS AT ALDI
ALDI SUNNYBANK HILLS
Hass stock priced at $1.19 each count 25 supplied by Avolution.
6 piece packs of Hass were priced at $5.49ea.
ALDI GARDEN CITY
Hass were on display- count 23 Hass Avocados supplied by Avolution were priced at 99c each.
6 piece packs Hass for $5.49ea were on offer.
ALDI BROWNS PLAINS
Count 25 Hass supplied by Avolution; stock priced at 99c each. Fruit packed 4th and 5th August (13-14 Days old)
6 piece packs of Hass were priced at $5.49ea.
AVOCADOS AT COLES
COLES SUNNYBANK HILLS
Costa Hass Count 20’s priced at $1.00ea, quality of these was decent
5 piece packs at $5.00ea
COLES GARDEN CITY
Count 28 Simpson Farms Hass Avocados loose on a table top display positioned inside at the front of the store at $1.00ea, packed 6th August (12 days old) and also on the front end of the second row.
1kg Packs priced at $4.00 and Organic Avocados also priced at $4.00ea however no stock on display
COLES BROWNS PLAINS
Simpson Farms Hass Avocados Count 25 and 28 loose selling at $1.00ea, packed 5th & 6th August making them 12-13 days old - displayed on the end of the first unit as well as on a table top display closer to the first bank of registers.
5 piece packs were priced at $5.00 and Organic Avocados loose at $4.00ea
New meal solution promotional signage featuring Australian Hass Avos in a quick BBQ Chicken Wrap??? Hungry anyone?
AVOCADOS AT WOOLWORTHS
WOOLWORTHS SUNNYBANK HILLS
Hass Avocados positioned on the display opposite entry to the department with ticket price of $1.00 ea. This line presented well though a few pieces were found to be quite ripe.
5 piece packs ticketed at $5.00ea, some of these had significant damage!!
WOOLWORTHS GARDEN CITY
Count 23 Hass supplied by GB & VA Clark packed 5th August meaning stock is 13 days old; priced at $1.00 each. Majority were clean and presented well.
5 piece nets were $5.00each, 1kg Odd Bunch packs were on special priced at a special $3.50 ea
WOOLWORTHS BROWNS PLAINS
Count 28 Hass Avocados supplied by Nature’s Reserve packed 5th August and Giofrelle packed 1st August with ticket price of $1.00 ea, Fruit age varied between 13 to 17 days old .
5 piece packs ticketed at $5.00ea and 1kg packs at $3.50ea on special.
Promotional usage ideas teaming Ham and Avo on side of display.